Delving into the world of Magic: The Gathering to craft timeless brand assets.

Role: Ideation, pitching to client, scripting, overseeing VO

Magic: The Gathering is a rich, complex game, with decades of lore and characters to explore. But in its richness, lies its barrier to entry. Our clients at Wizards of the Coast asked us to craft six key assets to sit at the proverbial gates to this imposing IP - three inviting video spots that centred around the game, the strategy and the community, as well as three videos each giving a succinct, beginner-friendly intro on how to play each of the three game styles.

With less than a minute per video to explain a myriad of information, this was beast of a scripting challenge.

Creative Accomplices: Drew Wolf - CD, India Pearce - Senior Creative & Designer
Agency: Havas Play UK