Delivering big laughs for Good Boys.

Role: Ideation, creative development, copywriting, storyboarding, briefing & directing editors and designers

Both the US & International teams at Universal Pictures approached us to promote the theatrical release of their raunchy, pre-teen comedy, Good Boys.

We plunged comedy fans into the hilarious trials and tribulations of the 6th-graders by taking interactive and gamified content to the next level. In fact, our Cross the Highway Instagram Story proved so popular, Universal asked us to develop it into a website mini game.

Agency: Zero Degrees West