For 8 years, I’ve been working with names from across the entertainment and cultural sphere to create award-winning campaigns that really land with audiences.

I cut my teeth in the entertainment sector, learning my craft in two agencies that specialised in servicing film and TV clients. In this time, I conceptualised, developed and crafted copy for a number of social-first campaigns, under blockbuster names such as Warner Bros., Universal Pictures, Sony Pictures, Sony Music, BBC, Disney+ and more. I learnt what strings to pull and which themes to focus on to meet the needs and niches of genre-lovers.

Then I took the plunge into brand world at Havas Play UK, crafting campaigns, content, partnerships and activations that land in culture. And while I was still able to dip my toes into the waters of film, TV and entertainment by servicing Havas Entertainment and their clients - including Bethesda, SEGA, Wizards of the Coast, Studiocanal, UKTV, Signature Film, BBC, Altitude and Penguin Random House - I’ve also been able to tune my pitching skills, playing my part in wins for brands such as Red Bull, Dr Martens, Badoo and SEGA.

When I’m not doing this stuff, I’ll be lazy hiking, throwing pottery, or spending too much time on social… in the name of research, of course.