Taking over Westfield to mark the launch of Sonic Superstars.

Role: Ideation, creative development, copywriting, pitching

After a pitching to retain the gaming behemoth, SEGA, we knew one idea had to happen - Sonic taking over Westfield.

Crafted to guide festive family shoppers through the experience, the takeover design mirrored the game’s side-scrolling action, and included gamified moments for younger fans.

Creative Accomplices: Bobby Ford - ECD, Tom Williams - CD, Drew Wolf - CD, India Pearce - Senior Creative & Designer
Agency: Havas Play UK & Havas Entertainment