Walkies, talkies and stunning snaps for More Than pet insurance.

Role: Ideation, pitching to client, prompt-writing, copywriting, briefing editors, on-shoot direction

It’s an undeniable that insurance can be as dry as an unloved chew toy, but pets - people love talking about their pets, and others love listening. So, we tapped into the current social trends of on-the-move interviews, and created loving snapshots from a handful of dog-owners, along with stunning pet portraits.

Creative Accomplices: Drew Wolf - CD
Agency: Havas Play UK