Embracing the chaotic elements of home and pet ownership that makes life richer, with More Than.

Role: Ideation, pitching to client, copywriting, scripting, overseeing talent selection

We wanted to run in the opposite direction of beige, spotless homes and show-winning pooches for our home and pet insurance social campaign. Instead, we opted to find real people who’ve poured love into their dogs and decor. Each spot acted as a moving portrait of these extraordinary people, all to help make More Than the go-to for protecting what you truly, wholeheartedly adore.

Creative Accomplices: Bobby Ford - ECD, Drew Wolf - CD
Agency: Havas Play UK