Crafting a social campaign to make the home release of Elvis every bit as dazzling as its theatrical run.

Role: Ideation, creative development, directing and briefing editors & designers, copywriting, storyboarding

Baz Lurhmann’s high-spectacle powerhouse, Elvis, needed to keep the show going, even after the king had left cinema buildings. For Warner Bros.’s social campaign, we paired platform-specific interactivity with glitzy graphics to stop and engage scrollers. Not only did we lean into the different thematic hooks that drove audiences wild for Elvis, but also the talent behind the scenes. 

This campaign took care of business as Elvis topped the digital charts, and we earned a Silver Clio for Entertainment.

Agency: OC