Using the themes of Ward Thomas’s new album to capture minds on social.

Role: Ideation, copywriting, creative development, crafting awards submission

We were challenged with creating standout content that celebrated the release of Ward Thomas’s album, Restless Minds, while highlighting its open dialogue around social media and mental health.

The album topped the UK Country charts, while the ads drove a total of 1.1 million impressions across Facebook, Instagram and Instagram Stories. Winner of Mobile Content Campaign of the Year at the
2019 UK Content Awards.

Agency: Zero Degrees West