Signalling the release of DC League of Superpets across social.

Role: Ideation, copywriting, creative development, briefing and feeding back to editors and designers

To mark the home ent. release of DC’s creature-meets-superhero feature, we crafted content that showed of the cast’s comedy chops, and took our own spin on TikTok trends.

And, to ensure that DC die-hards were hooked, we gamified the film’s easter eggs.

Agency: OC