Distorting reality for the release of Blade Runner 2049.

Role: Ideation, copywriting, creative development

4th wall-breaking assets blurred the lines of reality and the film’s gritty neon-noir future to not only hook fans of the original cult classic, but new audiences too.

The home ent. release of Blade Runner 2049 was propelled to number one in the charts in just 3 days.

This home entertainment campaign was shortlisted for the 2018 UK Social Media Communications Awards.

Agency: Zero Degrees West